Hello, there!

As a versatile marketer who wears many hats, I seamlessly blend creative direction, storytelling, design thinking, content curation, and strategy. Serving as the mastermind behind the scenes, my expertise spans Graphic Design, Copywriting, User Experience, Content Management, Production, Creative Operations, Research and Analysis, Advertising, Social Media, Merchandising, Video and Motion Graphics, and Packaging Design.

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Amidst this diverse skill set, I am particularly passionate about Contextual Creativity, my distinctive approach that involves weaving narratives tailored to the unique circumstances of each project. In my portfolio, you'll witness the dynamic interplay between my multifaceted marketing skills and my ability to generate original and imaginative ideas finely tuned to specific contexts. From crafting compelling messages to executing visually captivating designs, I specialize in elevating brand narratives with simplicity, beauty, and a touch of personality.

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Although I have always been a right-brained individual, excelling in creativity and intuitive thinking, I recognized the need to strengthen my analytical and management capabilities. To achieve this, I pursued and obtained an MBA from IIM Bangalore, honing my left-brained skills. This formal education has enabled me to seamlessly integrate strategic thinking and analytical prowess into my creative processes, ensuring that my work is not only imaginative but also strategically sound and impactful.